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Galvanized steel pipe triangular shape rope playground for amusement park KP-PW035
Today, with the rapid development of new amusement parks, various
large, medium and small playgrounds have sprung up, how many new
and old playgrounds should coexist, and what kind of development
path should they take? This is a problem that many playground
operators are confused about. China's amusement equipment, the
information network has learned that the current amusement park
market is not saturated, but to stand out from the crowd, it is
necessary to achieve differentiated development.
Amusement park has become a profiteering industry
According to our data, according to the data of a playground in a
mother and baby store, a 300-square-meter playground, according to
the high-end decoration and matching, the cost of the investment is
400,000 yuan, but the playground is the lowest in a month. The
turnover can reach more than 100,000 yuan, more than 1 million yuan
a year. In the end, the children's playground is actually a
profiteering industry. A playground of more than 1,000 square
meters can easily exceed one million yuan in one month.
Surrounding industry management brings a lot of passenger flow to
the mall
However, as the homogenization operation becomes more and more
serious, the consciousness of the operators is gradually changing.
Differentiated, personalized, experiential shopping and service
awareness have become the most frequent nouns, and they are
injected into the operation of commercial complexes. . We remind
you that the biggest problem now is how to do it. Everyone is using
their own advantages and characteristics to carry out
differentiated competition and special operations.
We have learned that many restaurants near the children's play area
have more traffic than other areas, and it is precisely because of
this that many businesses are happy to take a share. Many
children's amusement parks are next to the food. A street, a lot of
parents with children to play, of course, choose to solve the
problem of eating here.
It must be said that the traditional family leisure gathering place
is mainly an open-air park, but the shopping mall is gradually
changing the family weekend holiday with its one-stop consumption
of children, the unimpeded experience environment and more and more
experience styles that attract children's interest. Going there,
and already let the business see the magnetic field effect brought
by the children's business.
Take the road of differentiation and segment customer needs
At present, there are no less than hundreds of well-known brand
enterprises in China, and 31 listed companies in the children's
consumer industry have shown an upward trend year by year. In the
channel, children's formats have entered the shopping center and
become the main business form after department stores,
hypermarkets, cinemas and restaurants. Some shopping malls will
even open 15%-25% of the operating area for children's
entertainment. In fact, the proportion of shopping malls in the
shopping malls is in order to avoid homogenization competition in
shopping centers.
The first thing to think about in a complex is how to make the
project distinctive and bright, and find the core selling points
that can attract businesses and customers. Nowadays, consumers have
changed from the most basic shopping needs to emotional
experiences. The environment creation and experience functions have
gradually become the key to comprehensive competitive
differentiation. Therefore, from the perspective of specific
operations, the expansion of surrounding industries and the opening
of customer demand loops have formed A complete consumer industry
chain is the only way to win the market.
In this regard, experts said that for the moment, the children's
business format of the shopping center must achieve differentiated
operations. For example, the first is to be subdivided in
positioning. Whether the playground is for boys or girls, is it for
0-3 years old or 3-6 years old, instead of targeting all children
in general; second, there must be differences in service. The
amusement toys provided by the park must allow children to play
very embarrassedly and are willing to come again next time. Third,
in order to avoid homogenization, the business ideas must be opened
and the cross-border management must be learned. We remind the
majority of playground operators not to limit the playground to
play. If children can make friends in the playground or learn
relevant knowledge, parents will be more willing to pay. Find ways
to match local market consumption and make something special to
attract the market.
Measurements (mm) | ¢200×300CM(L*W*H) |
Safety Area (mm) | ¢200×600CM(L*W) |
Certificate | ISO9001, SGS,CE |
Advantage | a.Anti-UV |
b.Anti-static | |
c.Security | |
d.Environmental protection | |
e.Color is not easy to fade | |
Installation | 2 day (2 persons) |
Falling Height (mm) | 2200 |
Age Range | 3--12 age |
Capacity | 10-20 persons |
Apply to | Amusement park, kindergarten, preschool, residential area. |
Packing | Standard export packing |
Plastic parts: Bubble bag and pp film; | |
Iron parts: Cotton and pp film | |
Delivery Volume:4CBM | |
Use Life | 7-10 years |
Remark | 1.Please check the screws and other catchers regularly to assure the firm structure. |
2.Please make sure that all the kids play with adult supervision. | |
3.Blunt objects and acid corrosive liquor are forbidden. |