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1. Communication
E-commerce is a chaotic business environment, prone to last-minute changes ranging from adjusting carton dimensions to the forecasted velocity at which in-stock products sell.A forwarder who communicates clearly and effectively will save businesses money.Communication doesn’t have a tangible price tag, but it delivers an incredible value (and peace of mind) while you focus on growing your business.Prior to confirming an upcoming shipment, pay attention to how your forwarder communicates with you. This will tell you a lot about their level of customer service and might reveal communication challenges.

2. Transparency
The first time you receive a quote from your freight forwarder can be confusing. And this is where “transparency” becomes an invaluable aspect of the process. To have control of your shipment, your forwarder needs to be able to clearly explain what you’re being charged for, and to what extent you can include or exclude features you don’t judge necessary.Before booking your next shipment, make sure you understand customs duties and Incoterms. This way, you’ll have a clearer understanding of what’s included in your shipment and how to avoid unexpected charges along the way.Ask your forwarder how they handle pricing, billing, and shipment tracking to be sure they’re providing the level of transparency you need.

3. Familiarity With Your Type of Business
Online shopping is clearly the future of retail. Surprisingly, many logistics companies haven’t embraced this change. Partnering with a freight forwarder that is familiar with e-commerce and Amazon FBA is essential as you aim to quickly grow your business.Let’s take for example Fulfillment by Amazon (FBA)’s strict guidelines around deliveries and packaging. As a seller, your hands are tied following their strict rules and regulations. Freight forwarders who understand this side of the business will easily navigate you through Amazon’s unique fulfillment requirements.The best piece of advice we can give you: ask your freight forwarder how they approach optimizing your door-to-door Amazon FBA costs opposed to just port-to-port. Tremendous cost savings can be achieved using the right partner for the last-mile delivery, which can’t be quoted upfront.

4. Final Thoughts on Choosing a Freight Forwarder
Don’t just go with the cheapest option offered. With so many hidden costs and your responsibilities as an importer, forwarders who offer a premium service, in combination with a competitive rate, could end up saving you hundreds (or even thousands) of dollars on the backend.Make sure the provider you choose offers transparent quoting, a clear and collaborative communication tool, and readily available updates on the status of your shipment.